What we do
Videostrip specialises in online display advertising. We buy and (re)sell online display advertising space, from website publishers to advertisers and agencies. We also manage and optimise advertising campaigns, using different forms of targeting. As part of the targeting process, we collect data about online user behaviour and turn this data into anonymous user profiles.
We respect and adhere to the IAB Europe EU Principles for Online Behavioural Advertising. For more information on behavioural advertising, please visit youronlinechoices.com.
How we collect information
Cookies and pixels allow us to give every device visiting our website or using our services a unique ID. This ID is used to match the collected information to the device without the use of any personally identifiable information (PII).
What are cookies
Cookies are small text files that are stored on your device by your web browser. Cookies do not contain programmes and are only accessed by your web browser. They ensure a user-friendly web experience by storing information about the use of the website and any preferences for features or functions, such as language preferences, privacy settings, shopping baskets or relevant advertisements.
If you want to learn more about cookies, please visit the Internet Advertising Bureau’s Cookies FAQ.
What are pixels
Pixels are event-trackers for visitations and actions on a website. A pixel can, for example, register a view of this page or confirm an online sale of a product after seeing an advertisement. When a pixel is triggered, it stores its information in a cookie.
Data from third parties
We may buy data from third parties to expand and update our profile collection or further enrich profiles we already have. As with data collected by Videostrip, any bought data from third parties does not include personally identifiable information (PII).
What we collect
The data we collect does not include any Personally Identifiable Information (PII). Furthermore, we do not request any information from your device that is unrelated to the use of our website or the use of our services.
The collected information does typically include:
- Visited website addresses (URLs),
- Date and time of your visit,
- The type of browser and operating system used,
- How often a certain ad is delivered and clicked.
All collected data helps us build a profile based on behaviour, interests and approximate geographical location.
Personally Identifiable Information (PII)
We do not knowingly solicit or collect Personally Identifiable Information. Our definition of Personally Identifiable Information is in compliance with the Internet Advertising Bureau’s (IAB) definition:
We do not collect ‘information that can be traced back to a specific user and provide personal information such as name, phone number, address, etc.’. In other words, personally identifiable information is information that can identify you as a person rather than an anonymous profile.
All of our profiles are anonymous and each profile represents a specific browser on a specific device, not a real person.
Why we collect data
We use the collected data to match advertisements to profiles of users who are more receptive to the offer. We believe relevant advertisements can be beneficial to both the user and the advertiser, while providing a less disruptive user experience.
Matching advertisements with individual profiles is a fully automated process and individual profiles are only accessible by a select group of people within Videostrip. All available data presented internally or externally consists of totals or averages of the aggregated data.
On behalf of a client, Videostrip can also track viewed products on a website (f.e. webshop) and store these products in a cookie on your pc. Later, when a user lands on a webpage with advertising space, an ad can be served for one or more of the viewed (or related) products.
The goal is to provide you with relevant ads and unique offers, based on your interests. This process is fully automated and contains no personally identifiable information (PII).
Disclosure to third parties
We reserve the right to disclose our data to advertisers, clients and partners or others who work on our behalf. The information provided to third parties does not contain personally identifiable information.
Third parties are obligated to use the information they receive in compliance with applicable laws and regulations.
Videostrip may also share information when compelled by a governmental agency, law, regulation, a court or other legal process.
The websites and services provided by Videostrip are not intended for or directed at persons under 13 years of age. Regardless of age, we do not knowingly solicit or collect any personally identifiable information (PII), nor do we market our products or services to children under the age of 13.
Privacy Contact Info
- Videostrip B.V.
- Herengracht 105-107
- 1015 BE, Amsterdam
- The Netherlands
- E. info@Videostrip.com
- T. +31 (0)20 5 210 410
- F. +31 (0)20 423 0898